Privacy Policy

Effective as of February 22, 2026

This Privacy Policy describes the privacy practices of BRIO Construction Inc., dba BRIO Construction and Built by BRIO (collectively, “BRIO,” “we,” “us,” or “our”) and how we handle personal information that we collect through our digital properties, including our websites at builtbybrio.com and go.builtbybrio.com, as well as through social media, marketing activities, SMS/text messaging, and other activities described in this Privacy Policy.

By accessing or using our website or services, you agree to this Privacy Policy and our Terms of Service. If you do not agree, please do not use our services.

1. Information We Collect

Information You Provide

  • Contact information: Name, email address, phone number, and mailing address.
  • Project information: Details about your renovation project, property type, preferred start date, and budget.
  • Communications: Messages you send us through forms, email, phone, WhatsApp, or SMS.
  • Payment information: Payment card details and billing information processed by our payment processor (Stripe). BRIO does not store your full payment card number.
  • Financing preferences: Whether you are interested in financing options for your project.

Information Collected Automatically

  • Device and browser data: IP address, browser type, operating system, device identifiers, and general location (city or region).
  • Usage data: Pages viewed, time spent on pages, navigation paths, referring URLs, and interactions with our website (clicks, form starts, scrolls).
  • Cookies and tracking technologies: We use cookies, web beacons, and similar technologies to collect usage data, enable website functionality, and support analytics and advertising. See Section 5 for details.

2. How We Use Your Information

We use the information we collect to:

  • Respond to your estimate requests and project inquiries.
  • Schedule and confirm consultations and appointments.
  • Provide project updates, progress reports, and delivery notifications during active renovations.
  • Send transactional SMS/text messages if you have opted in (see Section 3).
  • Process payments and manage billing.
  • Improve our website, services, and customer experience.
  • Run analytics to understand how visitors use our website.
  • Deliver targeted advertising through Google Ads and Meta (Facebook) platforms.
  • Comply with legal obligations and protect our rights.

3. SMS/Text Messaging and Mobile Information

3.1 SMS Opt-In

When you submit a form on our website and check the SMS opt-in checkbox, you consent to receive transactional SMS/text messages from BRIO Construction. Consent to receive SMS is not required to purchase any goods or services. You may request an estimate or hire us without opting into SMS messaging.

3.2 Types of SMS Messages

If you opt in, you may receive text messages for the following transactional purposes only:

  • Lead follow-up and estimate request confirmation
  • Appointment scheduling and reminders
  • Project progress updates and delivery notifications
  • Estimate and quote document delivery
  • Responses to questions you initiate

BRIO Construction does not send marketing or promotional text messages. All SMS communication is transactional and directly related to your project inquiry or active renovation.

3.3 Message Frequency and Rates

Message frequency varies based on your project status. Typically, you will receive between 1 and 10 messages per month during active communication. Message and data rates may apply according to your wireless carrier plan. Contact your carrier for details.

3.4 Opt-Out

You can stop receiving SMS messages at any time by replying STOP to any message, calling (236) 706-9686, or emailing info@builtbybrio.com with the subject “SMS Opt-Out.” You will receive a single confirmation and no further texts will be sent. Opting out of SMS does not affect your ability to receive service from BRIO Construction.

3.5 Mobile Information Sharing

BRIO Construction does not sell, rent, lease, or share your mobile phone number or any personal information collected through SMS opt-in with third parties or affiliates for marketing or promotional purposes. Your mobile information will only be used by BRIO Construction to send you the transactional messages described in this policy. We may share mobile information with service providers who assist us in delivering SMS messages (such as our CRM platform), but these providers are contractually prohibited from using your information for any purpose other than delivering messages on our behalf.

4. How We Share Your Information

We do not sell your personal information. We may share your information with the following parties:

  • Service providers: Companies that help us operate our business, including our CRM system (GoHighLevel), payment processor (Stripe), analytics platforms (Google Analytics), and advertising platforms (Google Ads, Meta). These providers are contractually required to protect your data and use it only for the services they provide to us.
  • Advertising partners: Google and Meta receive anonymized conversion data (such as that a form was submitted) to measure and optimize ad campaigns. They do not receive your name, phone number, or project details.
  • Legal compliance: We may disclose information when required by law, court order, or government request, or to protect our rights, safety, or property.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Cookies and Tracking Practices

We use the following tracking technologies on our website:

  • Google Analytics (GA4): Collects anonymized usage data to help us understand how visitors interact with our website.
  • Google Ads: Tracks conversions (form submissions, phone calls, WhatsApp clicks) to measure advertising effectiveness. Uses cookies to serve relevant ads on Google Search and partner sites.
  • Essential cookies: Required for website functionality, such as form submission and page navigation.

You can manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Blocking cookies may affect website functionality. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout. To manage Google ad personalization, visit adssettings.google.com.

6. Data Security and Handling

We implement reasonable technical, administrative, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. These measures include:

  • HTTPS encryption on all pages where personal information is collected.
  • Secure transmission of form data to our CRM via encrypted webhook connections.
  • Access controls limiting who within our organization can view your personal information.
  • Regular review of our data handling practices and service provider agreements.

No method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. We retain personal information for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. When information is no longer needed, we delete or anonymize it.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you.
  • Correct inaccurate or incomplete personal information.
  • Delete your personal information, subject to legal obligations.
  • Opt out of marketing communications and SMS messaging.
  • Request portability of your data in a structured format.

To exercise any of these rights, contact us using the information in Section 9. We will respond to your request within 30 days.

8. Children

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected information from a person under 18, we will promptly delete it and remove them from our messaging lists.

9. Contact Us

For questions about this Privacy Policy, to exercise your privacy rights, or to request changes to your communication preferences:

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

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